Recycling waste is the only method where we can safely return our plant back to normalcy. Everything, right from the messaging on the package, contents and the USB flash drive is crafted in a way that will make you take a good look in the mirror and consider your actions carefully. The drive is designed so that the user’s attention was immediately drawn to the default flash drive icon replaced with the icon of Earth that is filling up with junk. In fact, even transferring a file results in a modified windows prompt that says There’s not enough space left on Earth. However, this time, since you know you ran out of space because of unwanted junk not taken care of in time, you will make sure that you store only important data ahead.Haresh Nayak, Group MD, Posterscope – whose CSR arm Indeed is behind the project – added, "You have no other choice.Kingston’s special edition Earth drive is a great new initiative towards helping this campaign.Upon opening the drive, it shows rows upon rows of junk (videos).

Select members from the industry were given a chance to try these USBs to experience it. Vishal Parekh, Marketing Director for Kingston Zinc Alloy Double Expansion Anchors Suppliers Technology is "happy to have partnered with Posterscope for this social initiative on World Earth Day". Fittingly, the campaign is called "Earth Edition" as it doesn’t get more ‘limited edition’ than our planet. What are we doing to our own planet? Are we creating unwanted junk? Or are we recycling enough so that we can sustain and make space for our future generations to live on?On the occasion of World Earth Day, Kingston Technology (India) joined hands with InDeed (a CSR arm of Dentsu) to create a unique social awareness campaign called #EarthEditionDrives. The videos show how pollution to the air, ground and water is being done and how humans are probably stepping on their own foot. Yes, this version of junk (video) files tells a harsh story of different types of pollution and the garbage it generates.